Jump Start The Season


Add last-minute Christmas shopping to the list of time-honored traditions being upended by the coronavirus. Retailers are kicking off the season earlier than ever this year in hopes of avoiding big in-store crowds and shipping bottlenecks in November and December.

Stores like Best Buy, Macy’s, and Target typically offer their biggest Black Friday deals over Thanksgiving weekend, but now they're starting them in October so people don’t crowd their stores later.

And with more people expected to shop online, retailers are trying to avoid a rush of orders closer to Christmas, which could lead to late packages and more expensive shipping.

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